Project: Mailbox Merchants

Website Redesign

Mailbox Merchants Homepage

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Skills:

  • Web Design

  • UX/CX

  • SEO

  • Content Strategy

  • Marketing

  • Logo Design

Overview

I was tasked with revamping the Mailbox Merchants website to create a more user-friendly and visually appealing experience that effectively communicated their multi-channel advertising solutions.

Challenges:

  • The previous website lacked a clear hierarchy and information architecture, making it difficult for visitors to navigate and find the information they needed.
  • The visual design was outdated and did not reflect the modern and professional image of Mailbox Merchants.
  • The website did not effectively showcase the full range of services offered by Mailbox Merchants.

Solutions:

I implemented a strategic approach to address these challenges:

  • User-Centered Design: We conducted user research to understand the needs and expectations of Mailbox Merchants’ target audience. This guided the development of a user-friendly website with a clear navigation structure and intuitive information architecture.
  • Data-Driven Content Strategy: We analyzed existing website analytics data to identify high-performing content and user behavior patterns. This informed the creation of targeted content that addressed the specific needs of Mailbox Merchants’ potential clients.
  • Compelling Visual Design: We implemented a modern and visually appealing design that reflects the brand identity of Mailbox Merchants. The website utilizes high-quality visuals and clean layouts to showcase their services and success stories effectively.
  • Multi-Channel Integration: The website seamlessly integrates information about Mailbox Merchants’ complementary services (digital display, connected TV, online video) alongside their core direct mail offering.

Logo ReDesign

Old MBM Logo

Old Logo

New Logo

Previous Design

MBM Homepage
MBM Products

Conclusion

The redesigned Mailbox Merchants website has resulted in several positive outcomes:

By employing a user-centered approach, data-driven content strategy, and compelling visual design, I successfully transformed the Mailbox Merchants website into a powerful marketing tool that effectively engages visitors, captures leads, and strengthens their brand identity.

  • Increased User Engagement: The website has seen a significant increase in user engagement, with visitors spending more time exploring the site and its content.
  • Improved Lead Generation: The website now effectively captures leads by providing clear calls to action and streamlined contact forms.
  • Enhanced Brand Image: The modern and professional design reinforces Mailbox Merchants’ position as a leader in multi-channel advertising solutions.